Swedish-American actor Joel Kinnaman, recognised for his breakout performance in The Killing and subsequent roles in House of Cards and Altered Carbon, has been unveiled as the new face of Carl Edmond, and stars in the Swedish watch brand's first major campaign.

Kinnaman commented 'If I was stranded on a deserted island and could bring one thing only. I would bring Carl Edmond. And if it was the other way around. I would beg Carl to bring me'.